Goodwins Theory

This is Andrew Goodwins theory of music videos. I have included this on my blog as he looked at the conventions and codes of most music videos. By knowing his theory it will help me create my own music video.

The General Theory

• Lyrics- these establish a general feeling/ mood/ sense of subject rather than meaning.

• Music- tempo often drives the editing, for example, if the music if fast the editing will be.

• Genre- might be reflected in types of mise-en-scene, themes, performance, camera and editing styles.

• Camera work- has an impact on meaning. Movement, angle and shot distance all play a part in the representation of the artist/band (close-ups dominate)

• Editing- the most common form is fast-cut montage, rendering many of the images impossible to grasp on first viewing, so ensuring multiple viewing. Often enhancing the editing are digital effects, which play with the original images to offer different kinds of pleasure for the audience.

• Intertextuality- not all audiences will spot a reference, which would not significantly detract from their pleasure in the text itself, but greater pleasure might be derived by those who recognise the reference and feel flattered by this.