The Male Gaze
In music videos, there is a clear imbalance between men and women. A camera shot may linger on a part of a woman's body such as her waist or legs which shows that there had been a lot of male influence on the music video.
Laura Mulvey argues that the male gaze takes priority over the female gaze. In Laura's theory women are basically used as objects in music videos and so female audience members are made to watch the narrative through a males perspective.
In the Feminist Theory, the male gaze expresses an unequal power relationship 'between viewer and viewed, gazer and gazed', for example, a man forces his objectifying gaze upon women.
Second wave Feminists argue that even if women welcome the gaze or not, they may simply be conforming to the hegemonic norms made to benefit men's interests, thus reducing a man or woman to an object.
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